A NEW CATEGORY IN F1 MERCHANDISE
GOYO Sport transforms F1 merchandise from static apparel into an
interactive, collectable product.
GOOD IDEAS NEVER FADE AWAY.
More than 30 years ago, we created this motorsport yo-yo concept featuring Australian V8 Supercar teams and drivers. Pictured is the original prototype.
A Duncan yo-yo. Aussie racing heros. A collectible presentation tin.
The idea was simple: transform an iconic toy into a piece of motorsport memorabilia that fans could collect, play with and keep.
Three decades later, that original idea has become the inspiration for GOYO Sport.
New generation. New audience. Same simple idea.
Some ideas are worth holding on to.
A UNIQUE TYPE OF FAN ENGAGEMENT
Formula 1 merchandise has traditionally been built around passive products - apparel and accessories that are worn, not experienced.
GOYO Sport introduces a new category: a physical, interactive product that fans can play, display and collect.
From Passive to Interactive
Traditional merchandise is static
GOYO Sport creates hands-on engagement
Extends fan interaction beyond race weekends
THE PRODUCT SYSTEM
Thoughtfully crafted to elevate what matters most.
Showcase what this product is about. What’s it made of? How was it made? What are ways to enjoy it?
Featured Hardware
Featured Hardware
Unleash next-level speed and reliability with our flagship devices.
Engineered for the Relentless
We design and deliver electronics that smash expectations and drive peak performance.
Our team of fearless engineers, gamers, and creators lives to revolutionize your digital world. Learn More
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