A NEW CATEGORY IN MOTORSPORT MERCHANDISE
GOYO Sport transforms F1 merchandise from static apparel into an
interactive, collectable product.
GOOD IDEAS NEVER FADE AWAY.
More than 30 years ago, we created this motorsport yo-yo concept featuring Australian V8 Supercar teams and drivers. Pictured is the original prototype.
A Duncan yo-yo. Racing heroes. A collectible presentation tin.
The idea was simple: transform an iconic toy into a piece of motorsport memorabilia that fans could collect, play with and keep.
Three decades later, that original idea has become the inspiration for GOYO Sport.
New generation. New audience. Same simple idea.
Some ideas are worth holding on to.
A UNIQUE TYPE OF FAN ENGAGEMENT
Motorsport merchandise has traditionally been built around passive products, apparel and accessories that are worn, not experienced.
GOYO Sport introduces a new category: a physical, interactive product that fans can play, display and collect.
• Traditional merchandise is passive
• GOYO Sport creates hand-on engagement
• Extends fan interaction beyond race weekends
FROM PASSIVE TO INTERACTIVE
• Strong visual identity at shelf
• Impulse purchase friendly
• Clear product understanding
DESIGNED FOR GLOBAL RETAIL
BUILT FOR CELLECTABILITY
• Multiple series, teams and drivers
• Encourages repeat purchase
• Designed for ongoing expansion
THE PRODUCT SYSTEM
A modular system designed for annual refresh and ongoing sales
Final product subject to team and partner approvals.
• Performance Duncan ProYo Chassis
• Motorsport tyre branding inspired design
• Designed for repeat use
• Driver-specific graphics
• Both drivers depicted on opposing sides
• Collectable system
• Enables seasonal updates
GOYO SPORT - The yo-yo
• Team-branded outer packaging
• Premium collectable tin
• Strong retail display presence
TEAM CAN
With an unlimited life-cycle, indestructible durability and inherent recyclability, steel is a top choice for sustainable packaging.
Our Services
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