GOYO Sport has been created by a team with deep roots in motorsport, licensing and fan merchandise.

Our motorsport interests include Hesketh Racing, one of Formula One's most distinctive historic names, and RetroGP, an established historic motorsport merchandise business serving racing fans around the world.

Our 30+ years industry experience has given us a clear understanding of motorsport fans, licensed merchandise and the importance of creating products that are genuinely different.

GOYO Sport brings that experience into a new category, combining one of the world's most iconic toys with the passion, collectability and global reach of motorsport.

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