A new
category
in motorsport merchandise
GOYO Sport transforms F1 merchandise from static apparel into an interactive, collectable product.
Concept presentation only. Team-branded designs shown are unlicensed concepts and subject to official licensing and approval.
A UNIQUE TYPE OF FAN ENGAGEMENT
Motorsport merchandise has traditionally been built around passive products, apparel and accessories that are worn, not experienced.
GOYO Sport introduces a new category: a physical, interactive product that fans can play, display and collect.
TEAM EDITIONS SHOWN FOR CONCEPT PURPOSES ONLY
From Passive to Interactive
- Traditional merchandise is passive
- GOYO Sport creates hands-on engagement
- Extends fan interaction beyond race weekends
Designed for Global Retail
- Strong visual identity at shelf
- Impulse purchase friendly
- Clear product understanding
Built for Collectability
- Multiple series, teams and drivers
- Encourages repeat purchase
- Designed for ongoing expansion
THE PRODUCT SYSTEM
A modular system designed for annual refresh and ongoing sales
GOYO Sport Yo-Yo
- Performance Duncan ProYo Chassis
- Design inspired by tyre-branding
- Designed for repeat use
- Driver-specific graphics
- Both drivers depicted on opposing sides
- Collectable system
- Enables seasonal updates
Team Can
- Team-branded outer packaging
- Premium collectable tin
- Strong retail display presence
With an unlimited life-cycle, indestructible durability and inherent recyclability, steel is a top choice for sustainable packaging.
The original prototype
Good ideas never
fade away
More than 30 years ago, we created this motorsport yo-yo concept featuring Australian V8 Supercar teams and drivers. Pictured is the original prototype.
A Duncan yo-yo. Racing heroes. A collectible presentation tin.
The idea was simple: transform an iconic toy into a piece of motorsport memorabilia that fans could collect, play with and keep.
Three decades later, that original idea has become the inspiration for GOYO Sport.
New generation. New audience. Same simple idea.
Some ideas are worth holding on to.
BUILT FOR RETAIL
GOYO Sport is designed to work as well on the shelf as it does in the hand.
Compact, highly visual packaging creates instant impact while a familiar, accessible price point makes GOYO Sport an ideal impulse purchase, gift and collectable.
Team and driver ranges encourage multiple purchases, while new liveries, driver changes and seasonal editions create fresh reasons for fans to return.
From specialist motorsport stores and circuit retail to toy stores and major international retailers, GOYO Sport is designed for simple stocking, strong presentation and global scalability.
Small footprint. Big brands. Repeat sales.
A SCALABLE REVENUE OPPORTUNITY
GOYO Sport is designed as a repeat-purchase, globally scalable product system aligned with a motorsport series calendar.
Built for Repeat Purchase
- Fans collect multiple teams and drivers
- Two-sided driver design encourages multiple purchases
- Natural collection behaviour
Aligned to the Motorsport Season
- New season, new driver line-ups
- Annual product refresh
- Ongoing relevance year after year
Designed for Global Roll-out
- Suitable for multiple motorsport series
- Scalable across teams and markets
- Retail, trackside and e-commerce ready
One product platform.
A WHOLE GRID TO COLLECT.
From the official Formula 1 edition to individual team collections, GOYO Sport creates a platform that can grow across the grid.
Each team edition brings together both drivers, one on each side of the GOYO Sport, with distinctive team packaging and a collectible presentation can.
Two drivers. Two sides. One team.
Team editions shown for concept purposes only.
THE YO-YO STORY
A TIMELESS CLASSIC, GENERATIONS PLAY
SOME IDEAS NEVER STOP COMING BACK
Simple. Instantly recognisable. Endlessly entertaining.
The yo-yo has survived generations of changing tastes and toy trends. Easy to pick up, difficult to master and almost impossible to resist.
Perhaps that's why it keeps coming back.
A TIMELESS IDEA
The yo-yo has a history stretching back centuries, but the modern story took shape in America during the 1920s when Filipino immigrant Pedro Flores began manufacturing and demonstrating the toy.
Entrepreneur Donald F. Duncan Sr. recognised its potential and helped transform the yo-yo into a worldwide phenomenon through demonstrations, competitions and the challenge of learning new tricks.
For generations, the Duncan name has become synonymous with yo-yos.
MORE THAN A TOY
Part toy. Part sport. Part skill. Part collectable.
The appeal is remarkably simple. No screen. No charging. Almost no explanation.
Just pick it up and play.
That combination of simplicity, interaction and skill has kept the yo-yo relevant for generations.
FROM DUNCAN TO GOYO Sport
GOYO Sport takes that enduring appeal into a new arena.
Inspired by racing tyres and the teams, drivers and liveries fans love, our product transforms the traditional yo-yo into an interactive motorsport collectable.
Team editions. Driver editions. New seasons. Special events. Limited editions.
One timeless product. A whole new way to engage with motorsport.
GOOD IDEAS NEVER FADE AWAY.
Ready to Collaborate?
GOYO Sport is building a new category of interactive motorsport merchandise, and we're looking to work with the right partners to bring it to fans worldwide.
We welcome conversations with motorsport rights holders, teams, licensing partners, distributors and retailers interested in becoming part of the GOYO Sport journey.
Let’s put GOYO Sport in the hands of racing fans everywhere.
CONCEPT DESIGNS
All Formula 1® team-branded products shown on this website are concept designs created for presentation purposes only. GOYO Sport is not affiliated with, endorsed by, sponsored by or licensed by Formula 1®, Formula One Management, or any Formula 1 team.
No team-branded products shown are currently offered for sale or production. Any commercial production would be subject to the appropriate licensing agreements and approvals.